The Wandering Wok: A Logo for Adventurous Flavours

tl;dr: Designed a vibrant and playful logo for "The Wandering Wok," a food truck specializing in authentic Southeast Asian street food. The logo features a dynamic dragon chef icon, a playful font, and a colour palette inspired by Southeast Asian markets.

1. Concept & Inspiration:

• Explored various concepts, including stylized woks and cultural symbols.

• The dragon chef emerged as the most fitting representation of the brand's adventurous spirit.

2. Icon Design:

• The dragon chef icon embodies the brand's lively and friendly persona.

• The dynamic pose, wielding a wok and chopsticks, captures the energy of a street food vendor.

3. Colour Palette:

• Vibrant and inviting colours inspired by Southeast Asian markets.

  • Primary: Mango Yellow, Chili Red, Jade Green

  • Secondary: Light Yellow, Greens, Browns

4. Font Choice:

• Playful and approachable handwritten style font with a slight slant.

• Complements the dragon chef's dynamic pose and the brand's lively personality.

5. Layout & Composition:

• Balanced and harmonious composition with a clear visual hierarchy.

• The dragon chef icon and text are strategically placed for readability.

6. Final Refinements:

• Sharpened icon details, adjusted text colour for contrast, added a text stroke, and incorporated a subtle drop shadow.

7. Impact:

• The final logo effectively communicates the brand's identity and promise of authentic Southeast Asian street food experiences.