Wise Trips
Wise Trips
The "Wise Trips" Brand:
"Wise Trips" is a travel agency specializing in curated trips to Greece. The brand aims to offer authentic and sophisticated travel experiences, catering to a diverse clientele seeking to explore the beauty, history, and culture of Greece.
Brand Identity Design Process:
The design process focused on creating a visual identity that captures the essence of the "Wise Trips" brand and its unique offerings.
1. Logos:
Primary Logo: Features the "Wise Trips" wordmark in a bold, stylized font, with a swoosh element above, representing movement and travel, and a small airplane icon integrated into the "t" of "trips," further emphasizing the travel theme.
Secondary Logo: Showcases a detailed illustration of an airplane, symbolizing journey and exploration, within a circular frame, which is composed of the national flower of Greece.
2. Typography:
Headings: Playfair Display - A classic and elegant serif font, used for headings to convey sophistication.
Subheadings: Arial - A clean and neutral sans-serif font, used for subheadings to ensure readability.
Body Text: Georgia - A classic and highly legible serif font, used for body text to provide a comfortable reading experience.
3. Colour Palette:
The "Aegean Breeze" colour palette evokes the essence of the Greek islands and the brand's adventurous spirit.
Deep Aegean blue (#004aad): Represents the sea and creates a sense of tranquillity.
Crisp white (#FFFFFF): Provides a clean and modern contrast.
Pale yellow (#e6dacb): Adds a touch of warmth and vibrancy.
Turquoise (#5cb3e4): Captures the colour of crystal-clear waters.
Deep navy blue (#022c63): Adds depth and sophistication.
4. Mock-ups:
Four mock-ups were created to showcase the brand identity in action: a business card, an advert, a travel guide, and a landing page. These mock-ups demonstrate how the brand elements can be applied across various platforms, ensuring consistency and visual appeal.
Reasoning Behind the Design Choices:
Logos: The primary logo is modern and bold, while the secondary logo provides a simplified and iconic representation of the brand.
Typography: The chosen fonts provide a balance of elegance, readability, and versatility, ensuring a cohesive and user-friendly experience across various platforms.
Colour Palette: The colours evoke the beauty and vibrancy of Greece, creating a visual connection to the brand's destination and its adventurous spirit.
Mock-ups: The mock-ups demonstrate the brand's versatility and its ability to translate across various marketing materials, ensuring a consistent and impactful brand presence.
Overall:
The "Wise Trips" brand identity is a cohesive and well-defined visual system that effectively captures the brand's values, offerings, and target audience. The design choices reflect the brand's commitment to providing authentic and sophisticated travel experiences, inspiring wanderlust and encouraging exploration of the beautiful country of Greece.
The "Wise Trips" Brand:
"Wise Trips" is a travel agency specializing in curated trips to Greece. The brand aims to offer authentic and sophisticated travel experiences, catering to a diverse clientele seeking to explore the beauty, history, and culture of Greece.
Brand Identity Design Process:
The design process focused on creating a visual identity that captures the essence of the "Wise Trips" brand and its unique offerings.
1. Logos:
Primary Logo: Features the "Wise Trips" wordmark in a bold, stylized font, with a swoosh element above, representing movement and travel, and a small airplane icon integrated into the "t" of "trips," further emphasizing the travel theme.
Secondary Logo: Showcases a detailed illustration of an airplane, symbolizing journey and exploration, within a circular frame, which is composed of the national flower of Greece.
2. Typography:
Headings: Playfair Display - A classic and elegant serif font, used for headings to convey sophistication.
Subheadings: Arial - A clean and neutral sans-serif font, used for subheadings to ensure readability.
Body Text: Georgia - A classic and highly legible serif font, used for body text to provide a comfortable reading experience.
3. Colour Palette:
The "Aegean Breeze" colour palette evokes the essence of the Greek islands and the brand's adventurous spirit.
Deep Aegean blue (#004aad): Represents the sea and creates a sense of tranquillity.
Crisp white (#FFFFFF): Provides a clean and modern contrast.
Pale yellow (#e6dacb): Adds a touch of warmth and vibrancy.
Turquoise (#5cb3e4): Captures the colour of crystal-clear waters.
Deep navy blue (#022c63): Adds depth and sophistication.
4. Mock-ups:
Four mock-ups were created to showcase the brand identity in action: a business card, an advert, a travel guide, and a landing page. These mock-ups demonstrate how the brand elements can be applied across various platforms, ensuring consistency and visual appeal.
Reasoning Behind the Design Choices:
Logos: The primary logo is modern and bold, while the secondary logo provides a simplified and iconic representation of the brand.
Typography: The chosen fonts provide a balance of elegance, readability, and versatility, ensuring a cohesive and user-friendly experience across various platforms.
Colour Palette: The colours evoke the beauty and vibrancy of Greece, creating a visual connection to the brand's destination and its adventurous spirit.
Mock-ups: The mock-ups demonstrate the brand's versatility and its ability to translate across various marketing materials, ensuring a consistent and impactful brand presence.
Overall:
The "Wise Trips" brand identity is a cohesive and well-defined visual system that effectively captures the brand's values, offerings, and target audience. The design choices reflect the brand's commitment to providing authentic and sophisticated travel experiences, inspiring wanderlust and encouraging exploration of the beautiful country of Greece.