The Painted Canvas: A Logo for Inner Peace

tl;dr: Designed a serene and elegant logo for "The Painted Canvas," a wellness-focused art studio. The logo features a minimalist icon of a person painting, a calming colour palette, and a sophisticated font.

1. Concept & Inspiration:

• Explored various concepts, including flowing brushstrokes and mandalas.

• The icon of a person painting emerged as the most fitting representation of the brand's focus on self-expression and well-being.

2. Icon Design:

• The minimalist icon embodies the brand's serene and approachable personality.

• The gentle pose of the figure painting on a canvas symbolizes the act of creative expression and self-discovery.

3. Colour Palette:

• Calming and inviting colours inspired by nature.

  • Primary: Sage Green, Soft Ivory

  • Secondary: Sky Blue, Warm Grey

4. Font Choice:

• Elegant and approachable Lora font with a classic look.

• Complements the minimalist icon and conveys a sense of sophistication and trustworthiness.

5. Layout & Composition:

• Balanced and harmonious composition with a clear visual hierarchy.

• The icon and text are strategically placed for readability.

• Subtle arc of the text adds dynamism and complements the brushstroke.

6. Final Refinements:

• Added a subtle brushstroke texture to the text.

• Incorporated a mandala pattern within the brushstroke to symbolize mindfulness.

• Adjusted the opacity of the brushstroke to enhance contrast.

7. Impact:

• The final logo effectively communicates the brand's identity and its promise of fostering inner peace through artistic expression.

• The calming colour palette, minimalist icon, and mindful symbolism resonate with the target audience.