Petals & Posies: A Logo for Exquisite Floral Artistry

tl;dr: Designed a romantic and elegant logo for "Petals & Posies," a boutique flower shop specializing in unique and handcrafted floral arrangements. The logo features a delicate script font, soft blush and ivory colours, and subtle floral elements.

1. Concept & Inspiration:

• Explored various concepts, including delicate blooms, intertwined petals, and elegant scripts.

• The elegant script with incorporated floral elements emerged as the most fitting representation of the brand's exquisite floral artistry.

2. Floral Element Design:

• The floral elements embody the brand's delicate and romantic essence.

• Stylized roses and rose petals were chosen for their classic beauty and association with love and affection.

• The arrangement of the floral elements creates a sense of movement and visual interest, while maintaining a balanced and harmonious composition.

3. Colour Palette:

• Soft and romantic colours that evoke the brand's personality.

  • Primary: Soft Blush (#E6CDB9), Creamy Ivory (#F0E6D6)

  • Secondary: Sage Green, Dusty Rose, Deep Emerald

4. Font Choice:

• Elegant and flowing script font (Font 19) that captures the brand's sophisticated and romantic personality.

• Consistent use of the font throughout the logo creates a sense of unity and visual harmony.

5. Layout & Composition:

• Balanced and harmonious composition with overlapping "P"s for visual interest and brand recognition.

• The ampersand and floral elements are carefully integrated to enhance the overall flow and elegance of the design.

6. Final Refinements:

• Adjusted kerning, ampersand size and colour, and floral element placement for optimal readability, visibility, and visual appeal.

7. Impact:

• The final logo effectively communicates the brand's identity and dedication to exquisite floral artistry.

• The elegant script, soft colour palette, and delicate floral elements create a sophisticated and memorable brand image.