TL;DR: I designed a visually appealing social media post for IKEA, showcasing a cozy reading nook and encouraging users to create their own with IKEA products. The design process focused on creating a warm and inviting atmosphere, utilizing a clean layout and incorporating the IKEA brand elements effectively.

Design Process:

• Initial Concept: * Selected an image featuring a cozy reading nook with an IKEA armchair, bookshelf, and warm lighting.

  • Chose the tagline "Create your own cozy reading nook only with IKEA" to emphasize personalization and brand association.

• Layout and Composition:

  • Placed the text in the top left corner for readability and visual balance.

  • Positioned the IKEA logo in the bottom right corner for brand recognition and consistency.

• Typography and Color:

  • Used a clean and modern font that aligns with the IKEA brand aesthetic.

  • Ensured good color contrast between the white text and the darker background for readability.

Choice of Elements:

• Image: Selected an image that evokes a sense of comfort, relaxation, and personal space.

• Caption: Used a concise and impactful caption that highlights the use of IKEA products and encourages user engagement.

• Font: Chose a font that reflects the IKEA brand's modern and minimalist style.

• Logo Placement: Placed the logo strategically for brand recognition and visual balance.

Reasoning Behind Choices:

• Visual Appeal: Created a visually appealing composition to capture attention and convey a sense of coziness.

• Clarity and Communication: Used a clear and concise caption to effectively communicate the message.

• Brand Consistency: Maintained consistency with the IKEA brand through font choice, color palette, and logo placement.

• User Engagement: Encouraged user engagement by suggesting the creation of a personal reading nook using IKEA products.